Biblio Books
A variable data design and print project inspired by my love of reading. I came up a fictional independent bookstore—Biblio Books—and created a direct marketing mail campaign using data collected from a program-wide survey that asked participants various related questions that helped form my design choices. I selected the top 5 genres people most enjoy reading and used this information amongst other data to do custom illustrations, unique copywriting and eye-catching branding. Featured in this marketing campaign are postcards, envelopes, info letters, and self-mailers. All assets were created using Illustrator, InDesign, and XMPie.
