pulse lifesaving
PULSE Lifesaving is a business focused around providing complete training for lifesaving, first-aid, and lifeguard training. The crew at PULSE have big ideas, and even bigger expectations when it comes to the marketing and branding of their
Hamilton-based business. With a team of peers we created a theoretical rebrand to fit the new direction the client was looking for which was a minimalist, modern approach on their old branding that didn't rely heavily on the fact that they're a lifesaving company. Using information provided we went with a more natural looking colour palette rather than traditional blues and reds with sans-serif fonts and a customized font for the main logo.
Hamilton-based business. With a team of peers we created a theoretical rebrand to fit the new direction the client was looking for which was a minimalist, modern approach on their old branding that didn't rely heavily on the fact that they're a lifesaving company. Using information provided we went with a more natural looking colour palette rather than traditional blues and reds with sans-serif fonts and a customized font for the main logo.
The second aspect of this project was working on the user interface to update the look of their website, hence the different logo and branding used throughout. Our concept was something fresh easier to navigate for users than their previous iteration of the site that was filled with empty pages and clunky sections. With simplified information for offered courses, better usage of vertical space, and brand consistency throughout we created an improved user experience that left both the client and our team pleased.
