SPRINKLES DONUTS
Based off of an in-class prompt of creating packaging and branding for the fictional company Sprinkles Donuts. The idea was to create an identity that is bold, colourful, and stands out in a crowd but can also be toned down for regular usage which is how my rendition of the assignment came to be. Inspired by the energetic atmosphere of summer music festivals and cozy cafes in the fall, the branding is modern, stylish, and fun. Colour psychology suggest these colours are simple and sweet -- just the way we all like our donuts.
